The first way to increase value is simply to increase the speed you deliver the kind of value people are willing to pay for.
Successful people know everybody is impatient. A person who didn’t realize that they wanted your product or service until today, now wants it yesterday. People perceive a direct correlation between speed and the value of your offering.
A person who can do it for you fast is considered to be a better and competent person offering a higher level of quality than a person who does it slowly, or whenever they get around to it.